Fifty three million U.S. households (39% of all households) shared their homes with a cat in 2025, representing a 5% increase over 2024. These households are the audience for your cat-focused creative work.
new pet products
Global Pet Expo 2026 Brings Exciting New Products to the World of Cat Care
Cat Writers’ Association (CWA) visited the Global Pet Expo trade show in Orlando, Florida. During the event, up to 3,300 booths showcase more than 1,000 pet brands and products.