(updated Dec. 10, 2019, by wac, with input from the Contest Committee)
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WRITTEN ARTICLE – CATEGORIES A.1 – A.11
A.1-S WRITTEN ARTICLE: HEALTH & GENERAL CARE
A.1-M WRITTEN ARTICLE: HEALTH & GENERAL CARE
A.1-L WRITTEN ARTICLE: HEALTH & GENERAL CARE
A.2-S WRITTEN ARTICLE: BEHAVIOR/TRAINING/ENRICHMENT
A.2-M WRITTEN ARTICLE: BEHAVIOR/TRAINING/ENRICHMENT
A.2-L WRITTEN ARTICLE: BEHAVIOR/TRAINING/ENRICHMENT
A.3-S WRITTEN ARTICLE: LIFESTYLE
A.3-M WRITTEN ARTICLE: LIFESTYLE
A.3-L WRITTEN ARTICLE: LIFESTYLE
A.4-S WRITTEN ARTICLE: FELINE-HUMAN BOND
A.4-M WRITTEN ARTICLE: FELINE-HUMAN BOND
A.4-L WRITTEN ARTICLE: FELINE-HUMAN BOND
A.5-S WRITTEN ARTICLE: VETERINARY MEDICINE & RESEARCH
A.5-M WRITTEN ARTICLE: VETERINARY MEDICINE & RESEARCH
A.5-L WRITTEN ARTICLE: VETERINARY MEDICINE & RESEARCH
A.6-S WRITTEN ARTICLE: HUMOR & ENTERTAINMENT
A.6-M WRITTEN ARTICLE: HUMOR & ENTERTAINMENT
A.6-L WRITTEN ARTICLE: HUMOR & ENTERTAINMENT
A.7-S WRITTEN ARTICLE: RESCUE & ADVOCACY
A.7-M WRITTEN ARTICLE: RESCUE & ADVOCACY
A.7-L WRITTEN ARTICLE: RESCUE & ADVOCACY
A.8-S WRITTEN ARTICLE: PRODUCT REVIEW
A.8-M WRITTEN ARTICLE: PRODUCT REVIEW
A.8-L WRITTEN ARTICLE: PRODUCT REVIEW
A.9-S WRITTEN ARTICLE: WILD FELINES
A.9-M WRITTEN ARTICLE: WILD FELINES
A.9-L WRITTEN ARTICLE: WILD FELINES
A.10-S WRITTEN ARTICLE: PEDIGREED CATS
A.10-M WRITTEN ARTICLE: PEDIGREED CATS
A.10-L WRITTEN ARTICLE: PEDIGREED CATS
A.11-S WRITTEN ARTICLE: OTHER
A.11-M WRITTEN ARTICLE: OTHER
A.11-L WRITTEN ARTICLE: OTHER
Written articles about cats can be through newspapers, blogs, websites, magazines, and newsletters, whether through traditional print mediums or online sites. Written articles should be supported by appropriate and credible quotations and sources, where necessary. For each of these general topics, three MUSE awards could potentially be issued for each of the three lengths per each category:
- Best long-form piece (1501+ words)
- Best-mid-length piece (801-1500 words)
- Best short-form (“bite-sized”) piece (800 words or less)
Be sure to read the descriptions for each of the individual categories for requirements and recommendations of content, as well as how to determine word count.
(30 points) Content: The authors’ style gives the piece life, sometimes even written in the “voice” of a cat and can range from lighthearted and humorous (even using fictionalized cats), to educational, technical, and informative. The content is clearly relevant to the intended category and directed to the appropriate audience. The layout and progression of the content is easy to understand and if the reader is to be educationally informed, the information is fact-checked, credible, and accurate.
(40 points) Quality: An article should have its own unique voice, but the content should reflect a well-thought out, organized, and well-structured piece that is relevant to the medium – i.e., an online article should be written with a clear, easy to read font, in a format that flows logically for the reader and print pieces should reflect the high-standards set by the magazine, newspaper, etc. Any facts, quotes, or statistics should be cited from reputable sources (e.g., veterinary websites, certified behaviorists’ websites, etc.) and linked appropriately. If photos, drawings, or illustrations are used to enhance the article, they should be clear and sharp, as well as properly credited.
(30 points) Writing Mechanics: Pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
B.1 POETRY
Poetry attempts to stir a reader’s imagination or emotions about cats by carefully choosing and arranging language for its meaning, sound, and rhythm. Poetry is usually presented in one of three forms: narrative, dramatic, and lyrical. Types of poetry may be, but is not limited to Haiku, Free Verse, Cinquains, Epic, Ballad, Acrostic, and Sonnet. Poetry is an extremely difficult medium that showcases the creativity, voice and skill of a writer. Subject matter is bound only by the writer’s imagination. As in other forms, poetry deals with the poet’s voice, with images, with ideas, but set in strict forms that are decided upon by the author. Poetry may tell a story, present a single idea, or paint a picture with words. In all cases, it is an art form and should go beyond plain prose to evoke something deeper.
(30 points) Distinctive Voice: Distinctive voice (can you hear the difference between the author’s work and the work of others?) Work is clearly different from prose. Artistic and musical quality of poetry is evident.
(30 points) Writing Mechanics: Poem follows its own rules (rhymes or free verse, consistent word rhythm). Poem is artistic and may evokes empathy in the reader.
(40 points) Poem Execution: Poem is imaginative. Reader cares about topic and/or characters. Strikes an emotional chord and isn’t trite. Presents a fresh idea or perspective.
C.1 SHORT STORY/FLASH FICTION
This category focuses on short stories and flash fiction that showcase the creativity, voice, and skill of a writer in a variety of topics and genres and conserves characters and scenes, typically by focusing on just one conflict, and drives towards a sudden, unexpected revelation. Short stories may be fiction or non-fiction. Flash fiction is a short story under 1500 words. Short stories may be submitted as individual entries from an anthology.
(30 points) Distinctive Voice: The author’s writing can be distinguished from others’ work (Can you “hear” the difference?) The writing is compelling.
(40 points) Story Execution: The story is coherent, imaginative, and interesting. It keeps the reader’s interest and uses qualities such as (but not limited to) drama, comedy, unpredictability in appropriate ways. The reader cares about the characters.
(30 points) Writing Mechanics: Stories should use appropriate writing mechanics, including grammar, word usage, and spelling that pertains to the particular writing style and audience. For example, stories might be humorous in nature, written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the story is focused and viewpoints are consistent with the overall style.
D.1 CALENDARS
Calendars help with organizing people’s lives in an entertaining or educational manner and can be created in a variety of styles, such as with narrative and photographs, illustrations, and/or graphic design. The calendar category may include writing that provides information about cats in a limited amount of space. They may educate, advertise, or call the reader to action. Calendars can also be humorous or lighthearted in nature. Some calendars serve no purpose other than to entertain, such as photos/illustrations of cats and the days of the month. The message should be focused, text succinct, include graphics with a layout that draws the reader to the topic.
(40 points) Intended Purpose: Calendars educate, entertain, or provide a call to action related to cats.
(60 points) Production Value: The overall execution of the presentation of the calendar – whether monthly, journal style, a page a day, etc. – the layout, design, resolution of whatever mediums are used – photos, text, illustration, graphics, etc. must be of the highest quality. If the calendar does include text or bits of information, grammar, spelling, and accuracy should be accounted for, and if images, quotes, graphics, etc. are used from someone other than the creator/editor of the calendar, such sources should be properly cited.
E.1 PERIODICAL/NATIONAL CIRCULATION PUBLICATIONS
Periodicals/National Circulation Publications (print or online) appeal to specific segments of the population by matching their content with an intended target audience’s special interest. These publications may be in magazine or newsletter format. A special interest publication should be professionally designed and formatted – attractive in layout – and depending on the genre, entertaining, engaging, informative, educational, or a combination thereof. There should be obvious evidence that the staff of the publication relates to the topic of the publication and share their readers’ special interest(s).
Special-interest cat publications might give readers information they can’t find elsewhere and are often subscription based or found in retail outlets with a compelling cover page. They should have a clear editorial purpose for their existence and should not simply be a vehicle for advertising or listings. An online publication functions like a typical print periodical, i.e., posts/articles from numerous authors, a few regular columns, feature segments, photos, feature stories, ads, etc. Special note: blogs and websites do not qualify for this category and periodical national circulation publications must have cat-related content of 80% or more.
(30 points) Content: National publications, depending on the genre, can be entertaining, engaging, informative, educational, or a combination thereof. Some may have a singular focus, such as kittens or cat breeds, or others might have a variety of topics pertaining to cats. The content should be relevant to the intended audience and there is typically a compelling cover page, a table of contents, feature articles and columns, stories, photographs, advertisements, and so on. National publications are published on a regular basis – whether monthly, bi-monthly, quarterly, annually, etc.
(40 points) Quality: A publication should be of superior quality – all cover images, graphics, and illustrations should be sharp and clear and properly credited to the creator. The layout of the publication should be clean, easy to follow, and logical with eye-catching and easy to read fonts. All articles, columns, and feature stories, when applicable should be fact checked, with sources, facts, quotes and statistics properly cited.
(30 points) Layout and Mechanics: Publications should be editorially perfect for each particular segment within the publication. Written pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
F. BOOKS
All books must be to a large extent about, or relevant to, cats (cats being defined as anything related to cats, which can include nonfictional cats and cat characters, domestic cats, pedigree cats, stray cats, rescue cats, feral/outdoor community cats, wild cats, and big/jungle cats). At least two-thirds of the content of non-fiction books should cover cats, and in fictional works, it’s not required that a cat be the main character, but a cat(s) must be integral to the plot and story, rather than incidental characters or walk-ons. Books that portray cats in a negative, inhumane, or irresponsible manner do not qualify.
F.1 BOOKS: FICTION – MYSTERY
F.2 BOOKS: FICTION – SCI-FI/FANTASY
F.3. BOOKS: FICTION – OTHER
(40 points) Story Execution: Plot and writing are imaginative. The reader “cares” about the characters. The story engages the reader on an emotional level. The resolution is satisfying. Cat(s) are an integral part of the plot and story.
(30 points) Writing Mechanics: The story is well-focused, and the narrative is consistent. There is continuity in the story. The book cover and back are eye-catching and compelling. The manuscript is well-edited and free from typographical errors, keeping in mind the appropriate writing mechanics, including grammar, word usage, structural layout, and spelling will pertain to the particular writing style and audience. For example, humorous books could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the book should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
(30 points) Distinctive Voice: The reader can “hear” the difference between this author’s work and works by other authors.
F.4. BOOKS: NONFICTION – HEALTH & BEHAVIOR
F.5. BOOKS: NONFICTION – RESCUE & ADVOCACY
F.6 BOOKS: NONFICTION – OTHER
(40 points) Content: At least two-thirds of the content covers cats/feline, with the style consistent throughout the book. Informational or fact based in nature, possibly even written in the “voice” of a cat, a nonfictional book can range from lighthearted and humorous in style to serious, straight forward and technical in order to educate/inform the reader. The content is clearly relevant to the intended subject matter of the book and directed to the appropriate audience. The layout and progression of the content is easy to understand with the content fact-checked, credible, and accurate. The book is well-written in terms of grammar, word usage, spelling and other writing mechanics that pertain to the style of writing within the book and the intended audience.
(30 points) Organization and Research: The organization of the book is logical and enhances the ease with which the reader absorbs the information contained in the book and typically has a Table of Contents and Index for cross-referencing. Proper references, bibliographies, quotes, and citing are provided where necessary, with information being timely, relevant and accurate.
(30 points) Production Value (Layout): The cover/back is eye-catching and relevant to the book title and subtitle with lettering that stands out. Interior chapters are in logical order, in an easy to read format. If illustrations or photos are used, they are sharply focused and enhance the text. Pagination is accurate and the manuscript is well-edited and free from typographical errors.
F.7 BOOKS: FOR CHILDREN – PICTURE
F.8 BOOKS: FOR CHILDREN – CHAPTER
Books for children – whether fiction or non-fiction – should be readable by the audience in that age group without being condescending. Any information or content should be age-appropriate. In fiction, the main character should have an important problem he/she struggles to solve. The story should engage the reader in caring whether the character achieves that goal by story’s end. Non-fiction should focus on providing information that educates the reader. In children’s books, art and production values play an important role in making the work a success. At least two-thirds of the content of non-fiction books should cover cats
(30 points) Distinctive Voice: The reader can “hear” the difference between this author’s work and the works of other authors. The material is readable and appropriate for the age of the target audience. Art in the book should have a distinctive “voice” and function in a way the furthers the story or the information conveyed.
(30 points) Content and Writing Mechanics: The manuscript is well-edited and free from typographical errors. Fictional work is well-focused with consistency and continuity. Fictional work elicits sympathy for the character and presents a satisfying resolution. Nonfiction contains accurate and well-organized information. As with other mechanics, the grammar will vary with the style of the writing.
(40 points) Production Value (Layout): The “look” of the book is appealing and pleasing. Illustrations and photographs are presented in a way that complements the text. Photos are sharply focused. The book cover/back is eye-catching and compelling and age-appropriate for children.
F.9 BOOKS: POEMS/GIFTS/OTHER
These books may be for entertainment, amusement, information or education about felines. Books in this category could be coffee table in nature – a comprehensive, coherent package of possibly art, illustrations, drawings, paintings, and or photos, and text in some combination or a collection of poems or other stylized writing. Books must be at least 2/3 cat-related in content.
(40 points) Distinctive Communication: The reader can “hear” the difference between this author’s work and works by other authors. The book is a unique idea, grabs attention, evokes a mood, tells a story, and moves the reader.
(60 points) Production Value (Layout): The poem is well-focused. The narrative is consistent and there is continuity. The overall artistic design is pleasing and well thought out. Graphics and photographs (if used) work well with text. Graphics and photographs are integrated into a coherent overall package. The book cover/back is eye-catching and compelling. Typography, artwork, and ease of reading are appropriate. The trim size is appropriate for the book.
F.10 BOOKS: ANTHOLOGIES
An anthology is a collection of literary works by different authors, chosen by the compiler/editor and may be a collection of poems, short stories, and/or excerpts by different authors. Anthologies may be fiction or nonfiction. Calendars do not qualify in this category.
(40 points) Content and Organization: Collection of literary works follow a theme. At least two-thirds of the content covers cats/felines.
(30 points) Writing Mechanics: The style is appropriate for the intended audience. The book is well-written in terms of grammar, word usage, spelling and other writing mechanics. The content makes sense and is clear. Written pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
(30 points) Production Value (Layout): Titles and Subheadings stand out. Illustrations enhance the text. Photos are sharply focused. Cover/Back is eye-catching and compelling. The manuscript is well-edited and free from typographical errors. The organization of the book is logical and enhances the ease with which the reader absorbs the information contained in the book.
G.1 VIDEO OR TELEVISION PRODUCTION
G.1-S VIDEO OR TELEVISION PRODUCTION – HEALTH/BEHAVIOR
G.1-M VIDEO OR TELEVISION PRODUCTION – HEALTH/BEHAVIOR
G.1-L VIDEO OR TELEVISION PRODUCTION – HEALTH/BEHAVIOR
G.2-S VIDEO OR TELEVISION PRODUCTION – LIFESTYLE
G.2-M VIDEO OR TELEVISION PRODUCTION – LIFESTYLE
G.2-L VIDEO OR TELEVISION PRODUCTION – LIFESTYLE
G.3-S VIDEO OR TELEVISION PRODUCTION – HUMOR/ENTERTAINMENT
G.3-M VIDEO OR TELEVISION PRODUCTION – HUMOR/ENTERTAINMENT
G.3-L VIDEO OR TELEVISION PRODUCTION – HUMOR/ENTERTAINMENT
G.4-S VIDEO OR TELEVISION PRODUCTION – RESCUE & ADVOCACY
G.4-M VIDEO OR TELEVISION PRODUCTION – RESCUE & ADVOCACY
G.4-L VIDEO OR TELEVISION PRODUCTION – RESCUE & ADVOCACY
Videos or television programs in this category should focus the descriptions provided for each category. If topics are nonfictional in nature, they should be fact checked, accurate, but may be presented in a scripted, creative, educational, documentary, or other style, as
a. Short videos (under 5 minutes)
b. Long videos (5+ minutes)
c. Television production (half hour or longer)
Videos and television programs appeal to specific segments of the population by matching their content with an intended target audience’s special interest. The focus of the production should focus on cats, domestic, feral, or big cats. There should be obvious evidence that the content is of value and interest to cat enthusiasts. The production should have a clear purpose for its existence and should not simple be a vehicle for advertising or promoting something. The intended viewer, the mission of the production, and the usefulness of the information should be clear. The production should hold the viewer’s attention.
(30 points) Writing/Editing/Voice: The production meets the needs of the intended audience. There is consistent style. Accurate research is provided, when needed.
(30 points) Production Values: The production is focused (may be sharp or soft), exposure is correct, colors true, not grainy, uses appropriate light, shadow, and color. The balance of subject is in “frame.” The sound is even, clear, and easy to hear.
(40 points) Intended Purpose: The product meets the intended purpose, i.e., successful argument, education, entertainment, or call to action. Production content connects to the individual descriptions in the categories (health/behavior, lifestyle, humor/entertainment, rescue/advocacy).
H.1 AUDIO/BROADCAST – ANY FORMAT
Radio programs, podcasts, audiotapes/narrations and DVDs that are cat-related in scope. The content may be anything related to felines – fictional, nonfictional cats and characters, domestic cats, stray cats, rescue cats, feral/outdoor community cats, wild cats, big/jungle cats and the like.
Radio programs, podcasts, audiotapes/narrations and DVDs appeal to specific segments of the population by matching their content with an intended target audience’s special interest. Special interest audio productions of all kinds give their audience information they can’t find elsewhere and are usually narrowly focused on a single topic.
There should be obvious evidence that the content is of value and of interest to cat enthusiasts. The program should have a clear purpose for its existence and should not simply be a vehicle for advertising or promoting something. The intended listener, the mission of the production and the usefulness of the information should be clear. The production should also be entertaining and hold the viewer’s attention.
(30 points) Writing/Editing/Voice: The production meets the needs of the intended audience. There is consistent style. Accurate research is provided, when needed.
(30 points) Production Value: The sound is even, clear, and easy to hear.
(40 points) Intended Purpose: Production provides a successful argument, educates, entertains, or moves the listener to action.
I. BLOG/WEBSITE
I.1 BLOG/WEBSITE: GENERAL
I.2 BLOG/WEBSITE: EDUCATIONAL/INFORMATIVE
I.3 BLOG/WEBSITE: RESCUE / ADVOCACY
I.4 BLOG/WEBSITE: HUMOR / ENTERTAINMENT
Blogs/websites should focus on felines (felines being defined as anything related to cats, which can include fictional, nonfictional cats and cat characters, domestic cats, pedigree cats, stray cats, rescue cats, feral/outdoor community cats, wild cats, and big/jungle cats) and be appealing and professional in visual content and design. Blogs/websites should appeal to the general cat-owning, cat-caring population and they are judged collectively on overall content, structure and navigation, visual design, functionality, engagement, and overall experience. Blogs and websites can be comprised of a variety of mediums, such as articles/posts, photos, videos, cartoons, infographics and more. Blogs/websites can range from lighthearted and humorous, to educational and informative, but in all instances, if the reader is to be educationally informed, the information should be fact-checked and accurate. There should be a minimum of 2 published mediums per month for at least one calendar year. The blog/website is judged in its entirety, but individuals should submit links to three (3) entities that exemplify their best work as supporting evidence of the quality of the overall site.
Qualifying entries may be on a corporate or nonprofit site, or the entrant’s own personal Blog/Website. Judging will take into consideration the overall look and feel of the Blog/Website in addition to the specified “three best” posts/articles that exemplify the categorical nature of your Blog/Website.
(20 points) Aesthetic/Branding: The site should use a color palette that makes the content easy to read. This includes sufficient contrast between the colors of the type and the background. Branding should be well thought-out, with a logo and/or site header that clearly identify the name of the site. Photos are of reasonable quality and inspire people to read the stories attached to them.
(10 points) Technical: The site should be usable both on desktop and mobile. Test the site on a mobile device—either a phone or a tablet—and see how the site responds? Are you still able to read the type? Is there enough space around buttons and links that you can click on them? The site should be viewable under HTTPS rather than HTTP to increase security for both the site operator and site visitors. The site shouldn’t have so many popups that it interferes with the enjoyment of the site.
(10 points) Posting frequency: There should be at least two posts per month for the duration of the judging period.
(20 points) Content: At least two thirds of the content should be on the topic under which the site was entered (e.g., humor, education, health, behavior).
(20 points) Quality: A website should have its own unique voice, but the content should still be held to the same high standard as any piece for print media. Any facts or statistics should be cited from reputable sources (e.g., veterinary websites, certified behaviorists’ websites) and linked appropriately.
(20 points) Writing Mechanics: Pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
J.1 COLUMN/SERIES
A column is a series of articles in a publication about the same subject. Columns via newspaper, blogs, websites, magazines, and newsletters, whether through traditional print mediums or online sites typically offer ongoing coverage of a narrow topic and are generally written by the same author each issue. Columns are assigned to writers with expertise in the subject. Columnists often are responsible for the idea as well as the research and writing. People submitting in this category are not allowed to submit individual articles from the column in the “Article” categories. A column should have a minimum of 3 published articles per year and for people submitting in this category, they are not allowed to submit an article in duplicate categories. Meaning, if the article is submitted as part of the requirements in the “Column” category, it may not be submitted individually in any of the “Articles” categories.
(40 points) Content. Content in columns provide ongoing coverage of a narrow topic related to cats. Content can range from lighthearted and humorous (even using fictionalized cats), to educational and informative, but in all instances, if the reader is to be educationally informed, the information should be fact-checked and accurate.
(30 points) Writing Mechanics. Written pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
(30 points) Organization. Everything in the column is presented in a logical fashion and the order of the material makes sense to the reader. Layout and progression of ideas make it easy for the reader to understand the content and follow the ideas.
K. SOCIAL MEDIA EXCELLENCE
K.1 SOCIAL MEDIA EXCELLENCE: HEALTH & GENERAL
K.2 SOCIAL MEDIA EXCELLENCE: BEHAVIOR & TRAINING
K.3 SOCIAL MEDIA EXCELLENCE: LIFESTYLE
K.4 SOCIAL MEDIA EXCELLENCE: RESCUE & ADVOCACY
K.5 SOCIAL MEDIA EXCELLENCE: HUMOR & ENTERTAINMENT
Social media excellence involves promoting cats via a multiplicity of channels, such as Facebook, Twitter, Instagram, and YouTube that quickly grab the reader/viewer’s attention and educate/inform/entertain/inspire about specific cat-related topics with photos, videos, graphics, and compelling copy. Social media excellence is judged in its entirety, but individuals should submit links to six (6) posts that exemplify their best work and as supporting evidence of the quality of the overall social media. Social media categories should focus on a particular theme and may be posted across varying social media channels.
(30 points) Production Values. Pieces submitted focus on a particular theme related to cats. The content quickly grabs attention, evokes a mood, tells a story, or relays an educational point or message. Content is brief and easy to understand. Photos, graphics, or videos are crisp and clear.
(30 points) Writing Mechanics. Written pieces should use appropriate writing mechanics, including grammar, word usage, structural layout, and spelling that pertains to the particular writing style and audience. For example, humorous pieces could be written in the voice of a cat, in which the writing mechanic is written in the perceived language of the cat, often with made up words or unique grammar usage. Whether formal mechanics or informal, the piece should portray a consistent writing style that presents content in a clear, logical fashion, appropriate for the intended audience.
(40 points) Writing and Voice. Content meets the target audience. There is a consistent style. Accurate research is used, when appropriate. The content meets the intended purpose. The creator’s style gives the piece life and while the content may link directly to a lengthier piece, such as an article on a blog or website, the initial medium on the social media site must be immediately eye-catching and compelling, providing the reader/viewer with useful information
L.1 PHOTOGRAPHY: SINGLE IMAGE
A single image, without need of words, tells a story. A photograph is also a work of art and should convey an artistic vision and embody the principles of good artwork. A photo should delight you, move you, amaze you, stir you. Photographs may illustrate a point in a text or stand alone, as in greeting cards, a book cover/back, posters, or a photograph on a blog/website or social media. Use of shadow, light and tone, the way the photo is composed, how the cat is placed in the frame of the picture—all influence the story and mood the artist seeks to express. Whether color, or black and white photography, the artist has special challenges that make the use of light and dark, tone and texture, all the more important. Photographs are “stand-alone”, meaning they are not digitally enhanced/altered for creative liberties and are not captioned with text, graphics, or memes.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the photographer does not have control over the final printed reproduction, the photograph should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. The photograph illustrates a unique idea, grabs attention, evokes a mood, tells a story, moves the viewer, and/or accurately illustrates text.
(30 points) Artistic Values. Overall composition – use of lighting/shadow/tone, appropriate balance between subject and background, placement of subject in “frame”, important bits are not cut off, appropriate use of any special effects such as selective focus, contrast, subject movement, etc.
(40 points) Technical Execution. Photograph uses appropriate focus (sharp or soft). Tonal values are separated (light and dark). Exposure is correct and not grainy. All important parts of the subject are visible. Lighting and focus are appropriate to the mood or effect of the photo’s story. Sometimes when areas of a photo are out of focus or cast into shadow, it creates a mood or an effect that leads your eye, heightens drama or enhances the story the photo is telling.
L.2 PHOTOGRAPHY: SERIES
A series of photographs (whether color or black and white) may illustrate a point in articles or books, blogs, websites, magazines or as a series of photos in an annual publication, such as a calendar. Use of shadow, light and tone, the way the photo is composed, how the cat is placed in the frame of the picture—all influence the story and mood the artist seeks to express. Photographs are “stand-alone”, meaning they are not digitally enhanced/altered for creative liberties and are not captioned with text, graphics, or memes.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the photographer does not have control over the final printed reproduction, the photograph should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. The photographs illustrate a unique idea, grab attention, evoke a mood, tell a story, move the viewer, and/or accurately illustrate text.
(30 points) Artistic Values. Overall composition – use of lighting/shadow/tone, appropriate balance between subject and background, placement of subject in “frame”, important bits are not cut off, appropriate use of any special effects such as selective focus, contrast, subject movement, etc.
(40 points) Technical Execution. Photograph uses appropriate focus (sharp or soft). Tonal values are separated (light and dark). Exposure is correct and not grainy. All important parts of the subject are visible. Lighting and focus are appropriate to the mood or effect of the photo’s story. Sometimes when areas of a photo are out of focus or cast into shadow, it creates a mood or an effect that leads your eye, heightens drama or enhances the story the photo is telling.
L.3 PHOTOGRAPHIC ART
Photographic art pieces should include, but are not limited to a combination of images, montage, collage, adding or changing background, adding or changing colors, adding overlays or special effects, colorization of black and white images. Photographic Art creates a moment in time and freezes it there. A single image, without need of words, tells a story. It should convey an artistic vision and embody the principles of good artwork. Photographic art may illustrate a point in a text or stand alone, as in greeting cards, a book cover/back, posters, or a photograph on a blog/website or social media.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the photographer does not have control over the final printed reproduction, the photograph should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. Photographic art should delight you, move you, amaze you, stir you. The photograph illustrates a unique idea, grabs attention, evokes a mood, tells a story, moves the viewer, and/or accurately illustrates text. If text is used, it should be appropriate for the sake of art and not advertising.
(30 points) Artistic Values. Photographic art is image manipulation beyond lifelike brightness and tonal adjustments. Overall composition – use of lighting/shadow/tone, appropriate balance between subject and background, placement of subject in “frame”, important bits are not cut off, appropriate use of any special effects such as selective focus, contrast, subject movement, etc.
(40 points) Technical Execution. Photograph uses appropriate focus (sharp or soft). Tonal values are separated (light and dark). Exposure is correct and not grainy. All important parts of the subject are visible Lighting and focus are appropriate to the mood or effect of the photo’s story. Sometimes when areas of a photo are out of focus or cast into shadow, it creates a mood or an effect that leads your eye, heightens drama or enhances the story the photo is telling.
L.4 CARTOON
Cartoons are not photographic—they do not exactly capture a moment of real life—and can be used to great effect to portray images that do not exist in the real world. Often, they exaggerate one or more element of the image as a way to tell a story or direct the viewer’s attention to a particular point. Cartoons often stand-alone and should be able to stand on their own as a little story in miniature. A cartoon is also a work of art and should convey an artistic vision and embody the principles of good artwork. Cartoons also illustrate text.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the artist does not have control over the final printed reproduction, the photograph should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. Cartoon shows a unique idea, grabs attention, evokes a mood, tells a story, moves you, and/or accurately illustrates text. Series work as a cohesive whole.
(40 points) Artistic Value. Cartoon works as a piece of art. The artist shows flair and talent as a cartoonist. Elements of the work show talent and executes the vision well. Main elements and background elements are well-balances. The piece is well-composed. The use of special effects is appropriate and meaningful.
(30 points) Technical Execution. Overall composition – use of light/shadow/tone/color/shading. Placement of subject in frame. Important bits are not cut off.
L.5 ILLUSTRATION (SINGLE)
Illustrations are not photographic—they do not capture a moment of real life but can be used to great effect to portray images that do exist in the real world, or those that may not. Often, they exaggerate one or more element of the image as a way to tell a story or direct the viewer’s attention to a particular point. Often, they are used to illustrate text, although they may or stand alone. Illustrations may also be cover art and included on blogs, online publications, books, newsletters, and social media posts.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the artist does not have control over the final printed reproduction, the work should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. Illustration shows a unique idea, grabs attention, evokes a mood, tells a story, moves you, and/or accurately illustrates text. Series work as a cohesive whole.
(40 points) Artistic Value. Illustration works as a piece of art. The artist shows flair and talent as a illustrator. Elements of the work so talent and execute the vision well. Main elements and background elements are well-balanced. The piece is well-composed. The use of special effects is appropriate and meaningful.
(30 points) Technical Execution. Overall composition – use of light/shadow/tone/color/shading. Placement of subject in frame. Important bits are not cut off.
L.6 ILLUSTRATIONS (SERIES)
A series of illustrations may explain a point in articles or books, or as a series of photos in an annual publication. Illustrations are not photographic—they do not capture a moment of real life but can be used to great effect to portray images that do exist in the real world, or those that may not. Often, they exaggerate one or more element of the image as a way to tell a story or direct the viewer’s attention to a particular point. Often, they are used to illustrate text, although they may or stand alone. Illustrations may also be cover art and included on blogs, online publications, books, newsletters, and social media posts which all relate to the same subject and use a series of illustrations.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the artist does not have control over the final printed reproduction, the work should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. Illustration shows a unique idea, grabs attention, evokes a mood, tells a story, moves you, and/or accurately illustrates text. Series work as a cohesive whole.
(40 points) Artistic Value. Illustration works as a piece of art. The artist shows flair and talent as an illustrator. Elements of the work show talent and executes the vision well. Main elements and background elements are well-balanced. The piece is well-composed. The use of special effects is appropriate and meaningful.
(30 points) Technical Execution. Overall composition – use of light/shadow/tone/color/shading. Placement of subject in frame. Important bits are not cut off.
L.7 GRAPHIC DESIGN
Graphic design is the art and practice of visual communication through the use of typography, photography and illustration. These visuals can be as simple as a business logo, or an infographic, or as complex as pages of web design.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the artist does not have control over the final printed reproduction, the work should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Effective Communication. Design visually communicates an idea, often to problem solve, educate, or move to action using elements of typography, photography, and illustration.
(40 points) Artistic Value. Design works as a visual piece of art. The designer shows flair and talent using designs, symbols, images, and text to form visual representations of editorials, ideas or messages. The main elements of the work are well-executed – fonts, images, photos, and drawings are crisp and background elements are well-balanced and composed.
(30 points) Technical Execution. The overall composition – use of light/shadow/tone/color/shading is appropriate to the design and eye-catching. Placement of images and typography is framed properly, with all relevant information incorporated into the design.
M.1 FINE ART
Fine Art is defined as work, either in 2 or 3 dimensions that is produced/created primarily as a form of personal artistic self-expression, rather than as a supplement or accompaniment to another published work, such as a book or magazine article. Fine Art pieces stand alone as self-contained works. Fine Art works might be original paintings, sculptures, fiber art pieces, handmade jewelry, fine-art clothing and similar works.
As a judge, you can only judge what is before you. You cannot assume any characteristic or aspect of the work that is not visible on the entry. However, because the artist does not have control over the final printed reproduction, the work should be not penalized for poor reproduction quality or lower budget printing.
(30 points) Creative Communication. The piece may portray a unique idea or a personal interpretation of an existing subject matter. It grabs attention, evokes a mood or emotion, tells a story, and/or moves you.
(40 points) Artistic Value. The artist shows flair and talent as an artist (art, sculpture, jewelry, clothing, etc.). Elements of the work are consistent to the intended style of the piece and medium and will vary accordingly. As art is subjective, it may range from surreal to realistic to warm, dramatic, and any variation in-between.
(30 points) Technical Execution. The execution is appropriate to the intended piece. For example, jewelry would show craftsmanship in execution by the setting of the beads, stones, etc. A painting would use colors and brush strokes to appropriately execute the intended finished product. Clothing would imply a design with composition appropriate to the finished item.