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(New York – November 8, 2017) – Germinder & Associates is pleased to announce the agency has once again been named official agency of record for the Cat Writers’ Association (CWA). The agency’s Goodnewsforpets and GNFP Digital Platform services will also be utilized for distribution of content. An immediate assignment will be to promote the CWA contest, banquet and conference sessions in Houston June 7-9, 2018.
“CWA is thrilled to be renewing our collaboration with Germinder and Goodnewsforpets/GNFP Digital. The agency and its Founder, Lea-Ann Germinder, are both well known and well respected for their public relations and social media expertise. I for one can’t wait to get started,” said Marci Kladnik, CWA President.
CWA will leverage Germinder’s expertise in public relations and social media in both the pet and vet sectors to promote and publicize the Cat Writer’s Association premier event in Houston. A secondary goal is to continue to elevate the CWA brand to the cat loving community, reminding the public of the journalistic integrity and expertise of its members.
“We welcome the opportunity to promote CWA. It’s a group we know well and respect its members,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates. Germinder is also publisher of Goodnewsforpets.com & Founder of GNFP Digital.
Germinder has been a member of CWA since 2000 and in addition to providing visibility for CWA and its members on the Goodnewsforpets site, has previously served as Publicity Chair and presented media relations training sessions with mock interviews at several CWA conferences. She is also scheduled to speak at the Houston conference.
About Germinder & Associates, Inc.
Germinder & Associates’ award-winning full-service agency provides strategic counsel, digital publishing content and campaigns for niche markets including vet and pet industries and organizations. Iconic initiatives the agency has helped create include Pets Need Dental Care, Too!, The Catalyst Council, KNOW Heartworms and the Kansas City Animal Health Corridor. The woman-owned agency is a member of the PR Council. Agency founder Lea-Ann Germinder has won numerous awards including the Kansas City Business Journal Kauffman Foundation Women Who Mean Business Award. She is a member of the national Women Presidents’ Organization and many other leading women’s groups. The agency will celebrate its 20th anniversary in 2018.
About Goodnewsforpets & GNFP Digital
Goodnewsforpets.com has been published since 2000. GoodNewsforPets.com curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. The site and related social media channels share the good news that pets, and the people and organizations who care about them and for them, bring to all our lives. GNFP Digital combines the power of Germinder & Associates and Goodnewsforpets to provide digital services. For more information contact Lea-Ann Germinder at firstname.lastname@example.org.
About The Cat Writers’ Association
The Cat Writers Association, Inc. (CWA) is an international journalism organization founded in 1992 to promote the interests of cats; to provide a medium for exchange of ideas, methods and professional courtesies; and to promote a high standard of ethics in the collection, creation, and dissemination of cat information. CWA is a dynamic professional group of passionate cat advocates composed of writers, bloggers, photographers, artists, and broadcasters. The Association promotes mentorship for new writers, provides writing/publishing educational opportunities, and seeks to improve the quality of cat information by recognizing and rewarding outstanding published work in its annual contest. See catwriters.com for further information.